GoGlobal Israel Palestine 2014 : Peace of Design
Team Members:
Inna Heiman
(IShenkar)
Tal Baltoch
(Shenkar)
Emma Erenst
(Shenkar)
Sacha Leikin
(Shenkar)
Alona Shlezinger
(Shenkar)
Chia-Hung Lin
(RCA)
Frances Yan
(RCA)
Tian-Jia Hsieh
(RCA)
Ela Neagu
(RCA)
Chun-Hao Weng
(RCA)
Hwansoo
(RCA)
Sweeping Broom
The broom is attached to a bar that runs along the curling sheet, tracking the position of the stone and moving ahead of it. Using the mouth-piece, the second player can then activate when the broom descends on ice and the speed with which it sweeps the surface.
The project in Harduf
Kibbutz Harduf, in the Lower Galilee, was established in 1982 by a group of young families inspired by anthroposophy, the spiritual philosophy of Dr. Rudolf Steiner. A kibbutz is a collective community in Israel that was traditionally based on agriculture and within this specific kibbutz, Harduf has several health centers, including Hiram, which seeks to help youths who suffer from emotional problems. Within the Hiram, the three workshops of jewelry, ceramics, and textiles, produce products which are sold locally to the people and visitors of Harduf. Makers in each workshop have various levels of skill and a gallery sells and displays the work.
Students from the Royal College of Art, Imperial College London and the Shenkar College of Engineering and Design formed teams to work with Hiram. Core goals include developing an overall brand identity that communicates Harduf’s unique philosophy and Hiram’s mission to the masses, creating new products which integrate smoothly with available production methods, and encourageing cross-workshop collaboration.
What is Hiram?
Hiram is a rehabilitation center for patients who suffer from a range of mental and emotional disorders. As part of the rehabilitation process, Hiram provides housing and stable working environments, encouraging a healthy lifestyle in a peaceful setting. By engaging in a series of creative workshops, the residents of Hiram find healing through making.
Patients work in three core workshops: ceramic, metal, and textile. Though each workshop offers unique skills, patients also learn the discipline and focus useful in real work settings after their rehabilitation. The therapeutic making proces provides a creative outlet while helping patients become independent and self-reliant. The Hiram gallery shop sells the handmade outputs.
Metal workshop
New products for the metal workshop highlights a cohesive visual identity and increases cross-workshop partnerships. Outputs include a new jewelry collection using brand aesthetics and functional daily products, such as a card and picture holder. Hooks for a children’s room and stand for a candle holder (under the Ceramics section)were developed in collaboration with the ceramics and metals workshops, respectively. This collective making method aims to inspire new interactions within Hiram.
Pebble link collection
Pebble links allow limitless combinations of jewelry designs, using simple and commonly known techniques such as cutting and hammering to create a desirable result. The simple organic shapes do not require precision but becomes a clean canvas for creative input. The copper pieces can be hammered or enameled to create one of a kind textures. Notably, enamel can create an amazing affect in a short amount of time, giving the piece extra value and unique aesthetic.
Card and picture holder
In a collaborative effort, the metal and ceramic workshops created a card and photo holder. The form of the holder is inspired by the first letter of Hiram in Hebrew letter and the hills of Harduf. The design marries the carving technique used on the ceramic and the hammering of metals to emphasize a cohesive visual language.
Hooks for children rooms
The metal and textile workshops also collaborated to develop hooks within a playful theme for children. The design gives a softness to the metal wall hooks by combining textiles over a metal frame and forms an animal. Inspired by the ambiguous structure of the dolls developed in the textile workshop, the shape of the hook allows for a variety of potential animal designs.
Ceramic
Through a “healing through making” approach, the ceramic workshop supports both workers and customers to be involved in meaningful making. First, stamps with unique patterns encourage people to cook in a natural and enjoyable way. Second, the ceramic body of a candle holder cannot stand alone but is supported by a metal stand made by the metal workshop. This co-design method inspires a collective community making.
Candle holder
Improving brand identity with easy making.
Hole through peeling
Easy making for worker to create holes while peeling naturally.
Share visual elements
The same visual elements with metal workshop , in order to ceramic texture making by peeling and metal with similar texture making by hammering.
Stamp
The “healing through making” philosophy is not only for workers but also for customers. The cookie stamps encourage people to make their own cookies in their home. Also, various organic patterns remind users of the Kibbutz Harduf organic lifestyle.
Textile
New products for the textile workshop focuses on three main aspects. First, creating a cohesive visual language using stamps that can be used for textile printing on 2D products. Second, creating a structure that would ease the development of future products within an animal theme, inspired by the brand identity and the anthroposophic philosophy and holistic therapy. The steps in this direction involved designing a series of dolls for children and a baby throw, in which both products are faithful to the suggested structure. The third aspect involves encouring community collaboration within Hiram, creating hooks for children’s rooms with the metal workshop and making bags for packages to be used at the Hiram gallery shop for all items.
The baby throw
The baby throw is one of two products to inspire the development of future products within an animal theme, inspired by the new Hiram brand, the anthroposophic philosophy of Harduf, and holistic therapy. Made out of organic cotton, the throw provides a comfortable resting place for the baby.
Dolls
Using an ambiguous shape, a series of dolls for children and a variety of products can be developed. The concept emphasizes creativity within a structure and remains true to anthroposophomoric values.
